About us
Suc Suc is an education hub and consulting agency for natural wine and based in Barcelona. We give natural wine tastings and classes, and create natural wine programs for restaurants and wine bars.
Our natural wine courses are dynamic, unpretentious, and adapted to the learning needs of our professional and amateur students. Our classroom is located in Barcelona.
We also specialize in consulting with restaurant-sector clients on incorporating natural wines into their wine list, as well as private events and other natural wine sommelier services in Barcelona and around the world.
Suc Suc is the brainchild of sommeliers and communicators Ida Mogren and Benji Sher. We met in 2016 in a formal sommelier diploma program in Barcelona. Since then, we’ve seen, strategized, and practiced better ways to teach and learn about wine.
Benji
Benji Sher is a natural wine sommelier and wine teacher with a decade working in the sector between his native Canada and his adoptive hometown of Barcelona. With formal sommelier training from the Escola Superior d’Hostalería de Barcelona, and a master’s degree in Education from the Universitat de Barcelona, his strength is where wine and education collide.
His experience has led him through different parts of the service industry. A long stint as restaurant manager for the internationally famous natural wine bar, Bar Brutal. Retail and distribution sales for major natural wine agents in Barcelona, Cuvée 3000 and The Natural Wine Company. Natural wine consulting and copywriting for a wide variety of professional hospitality clients.
Benji is a multilingual wine educator and communicator, a big thinker with attention to nuance and detail, and an approachable wine guy.
Ida
Ida Mogren is a Stockholm born event project manager, digital marketer, concept- and content creator based in Barcelona since 2010. With a bachelor degree in arts, masters in marketing and communication and a sommelier diploma under her belt, her experience lies in creating unique interdisciplinary creative concepts and experiences within the events and wine sectors.
As an event coordinator and project manager, Ida has acquired an extensive knowledge in leading projects in their entirety, from creative idea, to production, and evaluation. Notably: conception, construction, and operations for the opening of Carsten Höller’s restaurant Brutalisten in Stockholm, and the multidisciplinary pre-launch event of Lynk & Co’s first car release during the Mobile World Congress.
Having worked with clients from over the globe Ida is a strong communicator with an intercultural awareness and sensibility.
Our aim is to make learning about natural wine accessible, enjoyable, valuable, and community-driven.
